Why Trusted Identity Is More Important Than Ever

Why Trusted Identity is More Important Than Ever

A Conversation with CLEAR CEO Caryn Seidman Becker

‍

CLEAR CEO Caryn Seidman Becker recently sat down with Julia Boorstin from CNBC, sharing her perspective on one of the defining challenges of our time: identity. As AI advances rapidly and threats like synthetic identities and digital manipulation become more common, CLEAR stays focused on trust, security, and transparency as non-negotiables.

“In a world of synthetic identities, true identity, trusted identity, is more important than ever.” – Caryn Seidman Becker

Securing the Modern Workforce and Beyond

“When you look at how fragmented the interviewing, onboarding, access control, and offboarding process is, we need to drive greater security, physically and digitally—not just online, but when you're coming into the office.” 

Enter CLEAR1, CLEAR’s identity solution for businesses, to secure every step of the employee journey. Through a new partnership with Greenhouse, Caryn shared how CLEAR1 will allow hiring teams to verify applicants from day one, which is particularly valuable in hybrid or remote environments. Furthermore, with an upcoming integration with Docusign, CLEAR1 will also help confirm the signers behind high-stake agreements like offer letters, contracts, and more.

Beyond the hiring process, CLEAR1 integrates with leading identity and access management platforms like Okta and Ping to streamline secure login and access across systems. 

Caryn outlined how companies like T-Mobile  are already relying on CLEAR1 to move beyond legacy authentication methods and strengthen enterprise security.

Healthcare is another critical area where trusted identity makes a real impact. Earlier this year, CLEAR1 announced an upcoming integration with Epic, embedding biometric verification into one of the largest electronic medical record platforms in the country.

‍

CLEAR Remains Bullish on Travel

“We see a strong secular demand for travel and we do not see that stopping. People love traveling; I think the day of travel is really hard. We’re here to help consumers win the day of travel.”

CLEAR’s secure identity platform powers the experience you know and love at the airport - CLEAR+, the company’s flagship product that lets people speed through security for a frictionless airport experience.

Caryn shared that this year, July 4th travel was up 2.3%, further reinforcing people’s love for taking trips. But the day of travel itself is hard. CLEAR helps Members overcome the stress of a travel day with our biometric technology and over 3,500 security-trained and hospitality-focused Ambassadors that are there to help keep our skies safe AND enhance the traveler experience.

Caryn also spoke about CLEAR’s most recent launch, CLEAR Concierge, which offers a personal guide through the airport experience. It’s just one example of how CLEAR is evolving to meet the moment, especially ahead of major global events like the World Cup and Olympics. Travelers want a better experience, and CLEAR is here to deliver it.

‍

Looking Ahead: Building a Future You Can Trust

As the lines between digital and physical experiences continue to blur, Caryn affirmed that identity remains the foundation of trust. Whether it’s starting a new job, checking in at the doctor’s office, or heading to the airport, CLEAR is building the infrastructure for frictionless identity solutions.

The future will bring new challenges—but also new opportunities. And with trusted identity at the core, CLEAR is ready to meet both.

Click here to watch the full interview.