What is a Cookie? A cookie is a small file with a unique identifier that is transferred to your browser through a website. Cookies allow us to understand how users navigate through and use our Sites and the information and services we make available through our Sites (collectively, our “Services”). Cookies also help us to improve and measure our advertising campaigns (including on third-party sites and applications), and to secure and protect our Sites and Services.
First-party cookies are those set by a website that is being visited by the user at the time (e.g., cookies placed by CLEAR on clearme.com). Third-party cookies are cookies that are set by a domain other than that of the website being visited by the user. If a user visits a website and another entity sets a cookie through that website, this would be a third-party cookie.
Cookies also vary by how long they persist on a browser or device. Persistent cookies remain on a user’s device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie. Session cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.
Cookie Categories. We use Strictly Necessary, Performance, Functional, and Targeting Cookies. Below is a description of each of these cookie categories.
- Strictly Necessary Cookies. These cookies are necessary for the Sites to function and cannot be switched off in our systems. They are usually set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the Sites will not then work. These cookies do not store any personally identifiable information.
- Performance Cookies. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Sites. They help us to know which pages are the most and least popular and see how visitors move around the Sites. If you do not allow these cookies, we will not know when you have visited our Sites and will not be able to monitor our Sites’ performance.
- Functional Cookies. These cookies enable the Sites to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
- Targeting Cookies. These cookies may be set through our Sites by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other websites. They do not directly store personally identifiable information, but these cookies are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
How to Change Your Cookie Preferences. You may opt out of certain cookies on our Sites using our cookie settings tool, as well as by adjusting your browser settings. CLEAR also honors Global Privacy Control. As discussed above, opting out of certain types of cookies may affect the functionality of our Sites and may prevent you from being able to access certain features on the Sites.
Cookie Settings Tool. You can review or change your preferences for most cookies and tags on our Sites by clicking the green cookie in the bottom, left-hand corner of your browser screen.
Please note that your preferences are applied on each of your browsers and devices. So, you will need to set your cookie preferences for each browser and device you use to access our Sites. Further, if you delete cookies, your preferences may be lost and need to be reset.
Google Analytics. We use Google Analytics to track aggregated, anonymized website behavior, such as what pages visitors looked at, for how long, etc. This information is important to us for improving the user experience and determining site effectiveness. You can choose to not receive Google Analytics cookies by not opting in to performance and tracking cookies in our cookie preference center, which can be accessed by clicking on the green cookie in the bottom, left-hand corner of your browser screen.
Platform opt-outs. Google and Facebook also offer opt-out features that let you opt-out of use of your information for interest-based advertising. We have included the applicable links below to facilitate this election if you choose to do so:
How to Delete and Block Cookies through Browser Settings. You may delete, review, and block cookies by adjusting your browser settings. However, if you block all cookies (including essential cookies), you may not be able to access all or parts of our Sites. Please see the links below for more information on how to manage cookie settings for certain browsers: